Advertising device.



' G. S. SHAAK. ADVERTISING DEVICE. APPLICATION FILED JAN. 16. me.

Patented Julie 18, 1918. 2

INVENTOR WITN ESSE'S ATTORNEY GEORGE S. SHAAK, 0F AVON, PENNSYLVANIA.

ADVERTISING DEVICE.

Specification of Letters Patent.

Patented June 18, 1918.

Application filed January 16, 1918. Serial No. 212,085.

To all whom it may concern:

Be it known that I, Gnonen S. SHAAK, a citizen of the United States, residing at Avon, in the county of Lebanon and State of Pennsylvania, have invented certain new and useful Improvements in Advertising Devices, of which the following is a specification.

This invention relates to advertising devices, and more particularly to a novelty intended for advertising purposes.

One of the main objects of the invention is to provide a device of the character described of simple construction and operation which may be produced at very small cost. A further object is to provide a device which is so constructed as to produce an optical illusion so as to apparently cause the objects or figures inscribed upon the device to move into coincidence or into positions closely adjacent each other. Further objects will ap pear from the detailed description.

In the drawings:

Figure 1 is a perspective side view of a device constructed in accordance with my invention.

Fig. 2 is a front view.

In constructing this device a continuous strip of suitable material is folded so as to provide a stem 1 having at its inner end a rectangular-1y disposed arm 2 projecting to one side of the stem, the material being then folded back upon itself to provide an arm 3 which is disposed parallel with, and closely adjacent to arm 2, arm 3 being of such length as to project to the other side of stem 1 a distance corresponding to the length of arm 2. A suitable figure 2 such as a circle is inscribed on the inner face of arm 2, a similar figure 3 being inscribed on the inner face of arm 3. The circles 2 and 3 are equi-distant from the inner end of stem 1. By placing the outer end of stem 1 midway between the eyes and looking along the sides of the stem, the two circles 2* and 3 will apparently be brought into coincidence so that but a single circle will be seen. This device having the rings 2 and 3 inscribed on the head formed by arms 2 and 3 is well adapted for advertising purposes for jewelry and similar articles, assuming that the rings 2 and 3 represent rings which it is desired to advertise. The advertising matter may be printed on the sides of the stem 1 without in any way interfering with the operation of the device in the manner set forth. If it is desired to advertise a particular brand of cigars, the gage of a cigar may be inscribed on arm 2 in place of the circle 2, the outline of a mans head being inscribed on arm 3 in place of ring or circle 3. In this case, by looking along the sides of stem 1 the cigar will apparently be moved so as to be positioned in the mans mouth, giving the impression that the cigar is being smoked by the man. This same principle may be followed in advertising shoes and other articles, care being taken of course to so position the images at each side of the stem as to bring the articles represented thereby into proper relation when a person glances along the stem.

This device is of very simple construction and may be readily produced in large numbers at very small cost, and is therefore well adapted for advertising purposes. In practice, the device will be printed in the form of a continuous strip, the points at which it should be folded to produce the T-head being engaged by dotted or broken lines in the well known manner.

What I claim is:

A device of the character described formed from a continuous piece of material WARREN C. Hess, E, E. ROHLAND.

Copies of this patent may be obtained for five cents each, by addressing the Commissioner of Patents. Washington, D. G." 

